FASTCON: Food, Ag & Supply Chain in Tech Conference

Parasites in your salad. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been?

Former Xerox blockchain lead Eric Weaver discusses the growing risks around these very personal products and how IoT and distributed ledger technologies are allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of the economic opportunities generated in the food industry when data collection is automated via IoT, gathered via 5G networks, shared via blockchain, and operationalized via artificial intelligence.